With the continuous prosperity of inland ONLINE GAMES market, Chinese ONLINE GAMES industry is stepping into the stage of ripeness, and the obvious sign is that the temporary fashionable “fake Wuxia” disappeared in 2010. There are 2 reasons for it. The first is that a rat race led to the elites, more and more players prefer to choose a game with more intension, those with fake national customs are becoming boredoms. Second, it is also owed to a faster step by the sensitive ONLINE GAMES manufacturers, they start to understand the trend of market and realize that there are many disadvantages of copying western ONLINE GAMES.

Just because of this, with the silent quitting by some of the magic and immortal ONLINE GAMESs, which has a huge market contrast between advertisement and actual measurement, a return of Chinese own culture and pure element of Wuxia is becoming more and more important in current ONLINE GAMES industry, and it can be predicted that the trend will keep the leading position in the next years. In fact, the  3D ONLINE GAMES developer Snail has been producing an ONLINE GAMES called “Age of Wushu”, which aimed at creating a “real Wuxia” . Snail hopes to translate the core of Chinese culture and restore the original features of Chinese Wuxia to the world through the distribution of this game. In the future, with the guidance of the big manufacturers, such as Snail Game, it is believed that more and more game manufacturers will pay attention to the game quality and intension, which will be the hopeful highlights and the main development trend of the market.

At the same time, some confidential inland online game companies had even stepped into the fierce competition of the global market in the past years. Using “Age of Wushu” as an example, in the  with Chinese culture and Martial Arts being very popular in the West, “Age of Wushu” restores a real and spectacular world of Wuxia and Jianghu by the “no level, innovative PK system, online Jianghu” and other elements which break the traditional Wuxia ONLINE GAMES. It acquired the common acceptance and expectation of the partners and players from all over the world, and it has been sold to 20 countries and regions before its coming out. The same, in the inland market with more and more products and fierce competition, “Age of Wushu” is highly-anticipated by players and industry, and was awarded as “Player’s Most Anticipated Online Game” Golden Feather Award, “The Most Anticipated Online Game in 2010 Chinese ONLINE GAMES Ranking”, “17173.com Editor’s Recommendation for One of Top 10 Potential Online Games in 2010”, “The Most Anticipated Online Game of Public Software - Lily Award”, “The Best Game Music Award of Chinese Net Cafe Game Ceremony”, etc.

It is not hard to find out the reason why “Age of Wushu” has acquired so many praises and affirmation if you analyze it. It not only owns a unique attractive content, but also has a powerful domestic heart – 3D Game Engine, developed independently by Snail. The new engine called “Flexi” makes the quality of “Age of Wushu” better than the traditional Snail products, and the most representative significant is the realistic rendering of scenes and the attention to deail.The new videos of ”Shaolin Temple” and “Wudang” recently are both praised and receive intensive media focus.

In truth, most Chinese ONLINE GAMES manufacturers have a long distance between the European and Korean games in terms of technology development and idea creation. But the advertisement and running of “Age of Wushu” let us see  the transition of domestic ONLINE GAMESs from the packing dump to quality play tips. The return of “real Wuxia”, the digging of culture and the cultivation of own features, are not only the first counterattack to the invasive ONLINE GAMESs in these 10 years, but also the marked event of our national ONLINE GAMESs marching abroad. As Snail CEO said that the reason why “Voyage Century”, ”5 Street”, ”The Chosen”, “Heroes of Gaia”, “Ministry of War” and other products can become successful at home and abroad is that their company is always making products which affect themselves and others. If inland developers do not pay attention to the difference and cultivation of own features, they will only continue to occupy a small market in the sight forever.